Our loyalty marketing tools allow you to communicate with our member agencies’ current clients through our Engagement program using sophisticated data science to ensure we’re reaching the best consumers who are interested in your products. Our beautiful publications, direct mail pieces and custom-built consumer emails will keep current clients coming back for more.

Scroll down to see all the options or click one of the links below to jump to a specific section.

Engagement Program

Direct Mail

Consumer Email

Publications

ENGAGEMENT PROGRAM

Through our consumer marketing program, you have access to over 320 CLIENT LISTS with more than 360,000 consumers. Travel Leaders Network creates agency-personalized direct mailers and consumer emails which are sent directly to the client, always with the agency as the sole call to action.

Travel advisors have full control of their marketing through our Engagement program, allowing them the flexibility to market when and to whom they prefer.

  • All campaigns are permission-based
  • Travel advisors have the ability to customize and personalize phrases within the mailer
  • Travel advisors opt in to each campaign
  • Travel advisors can order additional copies
Main ImageHover Image

Roll over image above to see where the agency customization goes.

Knowing your target audience is vital to marketing success. Travel Leaders Network uses key methods to ensure we are targeting the right consumer for your product and message.

  • We use client past-purchase data in ClientBase and AgentMate
  • We complement past-purchase data with CAMEO technology geo-demographic segmentation system
  • We leverage consumer insight tools to gather even more details on consumer behaviors for our Engagement email program
versioning-554x450

A TLN Direct Mail Campaign includes:

  • Promotion landing page on CanadianTravelAgents.ca and Leaders Edge websites
  • Social media: Advisors can easily share offers and product information featured on the direct mailer by leveraging the Social Share tool

Account manager works with Supplier Partner to allocate pieces to specific agencies based on agency sales defined as:

  • Agency with HIGH Partner sales gets most pieces possible
  • Agency with MEDIUM Partner sales gets some pieces possible
  • Agency with NO Partner sales does not get any pieces

Partner may provide a list of agencies (collaborative with their sales team) to allocate pieces that currently do not have sales but are targets for growing business.

DIRECT MAIL

Utilize our award-winning Engagement direct mail program to educate consumers on your latest offers, product highlights and more while directing them back to their agency or advisor who knows your product best.

OPTIONS
  • Variable sizes (postcards to multi-page brochures)
  • Digital variable printing
  • Special paper and unique formats
  • Targeted multi-touch campaigns
SPECIFICATIONS
  • Distribution: 10,000 – 50,000+ based on budget, size of mailer and agency opt-in rate
  • Consumer target: Based on your preferences and specifications
  • Agency target: Selection of agencies included can be customized

  • POSTCARD

    This mailer is a quick way to remind consumers of an expiring deal.

  • 4-PANEL BROCHURE

    Beautifully designed and printed on quality paper, this is a great option to tell a quick brand story.

  • 6-PANEL BROCHURE

    Beautifully designed and printed on quality paper, this is a great option to expand on your brand.

  • 6-PANEL BROCHURE

    Beautifully designed and printed on quality paper, this is a great option to expand on your brand.

  • MINI-BOOKLET

    Eight pages or 12 pages, this is a great way to tell an in-depth story and showcase your brand.

  • MINI-BOOKLET

    Eight pages or 12 pages, this is a great way to tell an in-depth story and showcase your brand.

EMAIL

Reach customers with your latest offers, product updates, engaging content, updated health & safety policies and more. All emails are designed for mobile, have the ability to add video and interactive content and can be versioned and segmented to your targeted consumer groups.


EMAIL TYPES

Click each type below to see a sample email.

SPECIFICATIONS
  • Distribution: 15,000 – 30,000 (based on agency opt-in rate and targeting)
  • Consumer target: Based on your preferences and specifications
CAMPAIGN COMPONENTS
  • Landing page on CanadianTravelAgents.ca and Leaders Edge (agencies’ consumer-facing websites)
  • Social Share – Advisors can easily share your content through our online social sharing tool to extend social reach
Device Frame

PUBLICATIONS

  • POSTCARDS MAGAZINE
  • Postcards cover

    • A quarterly print and digital travel magazine featuring content on intriguing destinations and unique experiences
    • Frequency: February, May, August, November
    • Distribution: 125,000+ print (U.S. & Canada); up to 750,000 digital
    • Consumer target: Affluent travelers

  • VIP CRUISE COLLECTION

    • An annual print and digital publication promoting a variety of sailing options, special rates and amenities as well as exclusive itineraries from Travel Leaders Network cruise programs
    • Frequency: January
    • Distribution: 95,000+ print (U.S. & Canada); up to 750,000 digital
    • Consumer target: Past cruisers and consumers likely to cruise

  • LUXURY TRAVEL

    • A bi-annual print and digital publication that features larger-than-life imagery and inspirational story-telling, emphasizing curated experiences over price points
    • Frequency: March, September
    • Distribution: 50,000+ print (U.S. & Canada); up to 750,000 digital
    • Consumer target: High-end, affluent travelers

CONTACT YOUR ACCOUNT MANAGER TO CUSTOMIZE YOUR PLAN