by Christine James
When I’m talking to my friends outside of the travel industry, they sometimes have difficulty grasping the concept behind a preferred supplier. So, I tell them, a preferred supplier is simply a partnership ...
by Pamela Jarvis
The relationship a travel agent has with their clients is not that much different from the ones you have with your family, friends or romantic partners. The key to any successful relationship is making the other side feel special. For family and friends,...
by Michael Heflin
I’ve learned over decades of traveling, for both business and pleasure, how important the small details can be. How much a single experience can influence your overall trip. ...
by Jim Nathan
Direct marketing is the polar opposite of advertising during the Super Bowl. During the Super Bowl, most of the one hundred million people who hear your message will ignore it. It’s costly to cast such a large net when your target audience represents...
by Kwin Mosby
More than 20 years of my work experience has been focused on content, and now more than ever, content is king. It plays a major role in everything we do here...
by Stephen McGillivray
Travel agents must market their services. That’s just a fact of this industry. Luckily, there are many ways of doing so, such as joining a marketing organization like TLNetwork. But you shouldn’t stop there. ...
by Nicole Galowin
The quality of your company’s customer services has direct and immediate consequences. Poor customer service is simply free advertising for your competition, and no organization wants that. On the other hand...
by Gloria Stock Mickelson, CTIE, ACC
In a Travel Weekly consumer study a few years ago, they said the vast majority—79%—of customers who have used a travel agent in past 12 months believe their agent is a specialist. ...